new website PrintwearStore

Workwear Express Ltd, a leading supplier of workwear and uniforms, is delighted to announce that they have launched a division of the company, PrintwearStore.com, on the 14th March 2011.

Workwear Express, based in Durham, is a well known name in the workwear market supplying over eight thousand companies across the country including some the best known brands. This is demonstrated by the recent European contract for Rolls Royce engineering.

The launch of the new website, however, signals entry into a new market. PrintwearStore.com specialises in supplying printed and embroidered apparel and is aimed at promotional and leisure clothing buyers such as event organisers, charities, marketing departments and sports teams. Andrew Ward, Director of Workwear Express, explains the reasons for the launch:
“The launch of www.PrintwearStore.com allows us to further penetrate a market in which we have a built a growing reputation. Having identified that the needs of our current target market and the promotional clothing market are very different we knew we had to create a unique side of the business with a setup tailored for them such as no minimum order size, flat rate fees and a range of new products”

As well as getting a foothold into a new market this launch allows promotional clothing buyers to take advantage of some of perhaps the best print and embroidery facility in the UK, which has been further boosted by recent investments. The state of the art machinery allows customers to customise garments at the most cost effective price with no minimum orders. Andrew Ward commented:
“As customising garments is heavily technology lead we always need to ensure our machinery is the best in the country which is what we have done with our recent investments. Entering into the promotional clothing market will ensure our investment in new machinery and premises will be utilised to the maximum and gives promotional clothing buyers access to the best value in the market.”
For more information go to www.PrintwearStore.com


Charleston Fashion Week 2011

Charleston Fashion Week®, presented by The Art Institute of Charleston, has released the schedule of events, nightly featured designers, retail participants, and roster of celebrity judges confirmed for the March 22-26th event. Celebrating its fifth year, the premier fashion event of the South is set to host some of the most innovative up-and-coming talent on the East Coast, as well as the most influential names in the industry.

New York Fashion Week creator and Former VP of IMG Fashion Fern Mallis will join the CFW Fashion Panel on Saturday, March 26th to select the next Emerging Designer Competition: East winner. Current President of Fern Mallis LLC, Mallis is widely credited for establishing 7th on Sixth, which organized, centralized, and modernized the American runways, allowing American designers to compete head-on with Milan and Paris, and forever changing the global fashion business. Ms. Mallis has led new Fashion Weeks in Miami, Los Angeles, New York, Berlin, and Moscow.

Other front-row fashion headliners on Saturday’s finale panel include Elle magazine’s Fashion News Director & returning judge Anne Slowey, editor-at-large of Conde Nast’s Style.com and contributing editor at Harper's Bazaar Derek Blasberg, Gilt Groupe co-founder Alexis Maybank, and Mad Men costume designer Janie Bryant.

Nightly fashion panel judges include Social Primer’s K. Cooper Ray (former VP of Bottega Veneta) and Andrea Serrano (costume buyer for Army Wives). CFW alums and designers Mychael Knight and Marysia Reeves will also help select the four finalists that will move on to showcase their collections for the chance to win the Grand Prize valued at $30,000.

Charleston Fashion Week 2011 ticket holders will have the opportunity to see nightly runway shows from retail participants, featured designers, and up-and-coming emerging designers. Featured designers for 2011 include David Yoo (2010 Elle/RISD Design Award Winner), April Johnston (Project Runway Season 8 Designer), Troubadour, Hunter Dixon, Barbara Beach, Jamie Lin Snider, and 2010 Emerging Designer Competition Winner Larika Page.

Charleston Fashion Week® organizers have also confirmed that along with the growing list of fashion A-listers in attendance, modeling scouts and buyers will be present. To review the nightly schedule of runway shows; learn more about the featured designers, retail participants, and special guests; or to purchase your VIP pass and tickets; visit www.charlestonfashionweek.com.


Saint Wobil’s latest fashion collection

On February 17, 2011, at New York Fashion Week, fashion makers and followers will be able to see Saint Wobil’s latest fashion collection. This time, the collection is named Fall Winter Fantasy.

Everyone in the fashion world today has heard of Saint Wobil. Its owner and main designer, Darius E. Wobil has been hitting all the right notes in the fashion headlines especially for the past two years. He has been referred to as "Georgia’s youngest couture, Atlanta’s Valentino" and one New York magazine even called his designs "a fashion storm to watch for".

For the Fall Winter fantasy collection, it was the beauty and fantasy-like of high society New York in the winter that inspired Wobil. Using colours like metallic gold, black and white, red and also adornments on exquisite laced edge gowns, fitted skirt dresses, redesigned bolero jacket silhouettes, romantic silhouettes and pencil skirts, the designer’s ambition for his latest project is clear – to bring the elegance of fantasy into reality.

Since its launch in 2000, Saint Wobil has moved away from its originally wild colors and unpredictably short hems concept. Instead today, Wobil’s designs are more into blacks, browns, creamy pastels and muted patterns, some overlaid with monochromatic shapes or complementing details. During the presention of his 2010 design collection which was a restrospective to his years-long in fashion designing, he stated simply that in the future, he wants to keep designing couture.

But there are more background stories about this multilingual man’s success than pure hard work and luck that meets the eye; Wobil can speak five languages. By the age of two, family legend has it that he could pick the best fabrics in any stores. By eight, he could thread any sewing machine, ever. Wobil was a born fashion genius.

Larry Headen, owner of Hartsdale Fabrics in Hartsdale, New York, recounts how he was impressed with the high quality designs by Wobil when he brought his Brother sewing machine to his dealership for repairs one day.

“He showed me some of the pictures of his garments on his iPhone. I was extremely impressed,” Headen was reportedly saying, particularly because of the type of beginner machines Wobil was using. He has been using the machine for countless hours everyday for pro-level sewing.

Headen repaired the machine, and later repaired Wobil’s another sewing machine, the Brother LS2125I. It seems Brother is the brand of choice for Wobil in buying sewing machine, notwithstanding the repairs because of his robust use of it.

Of Headen, Wobil said “He actually taught some tricks with the new machine. He lets you watch him repair it.” It looks like for Saint Wobil's owner and main designer, his relationship with the Brother sewing machines will last for a very long time.

The New York Fashion Week will take place in Studio 450 at 450 West 31st Street, New York from February 10 to 17, 2011.


MSGM Clothing- Stylert.com

The story of MSGM begins with the phrase: Never look back, it’s all ahead. MSGM is an Italian label whose pieces rework traditional Italian style. The idea of the designers is to mix and match the great old tradition with a sense of detachment and revolution of the new century (their inspirations come from Yves Saint Laurent, Coco Chanel and Walter Albini amongst the other). Their basic pieces are bold and brightly coloured T-shirt dress as well as the cropped tweed jacket. Although MSGM is high-end, its aim is to create affordable pieces to try and change the notion that Italian products are more expensive than others.
MSGM is an acronym which stands for the initials of two Italian men in their thirties: Massimo Giorgetti - a designer who worked as head designer for many different brands - and another creative designer who prefers to stay behind the scenes. MSGM is a brand founded in 2008 by Massimo Giorgetti and another creative in partnership with Paoloni Group in 2008. Both men and women collections are designed by Massimo Giorgetti. Studio Zeta Milano is in charge of the distribution.
The brand was born in a very particular moment of Fashion System: the difficult economic trend involving fashion (year 2008-2010) does not prevent MSGM from facing it with proactivity and investiments on a creative team as well as an administrative one made of people in their thirties and lead in primis by Michela Paoloni, the chairman’s daughter.
The first MSGM Men’s Collection S/S 2010 has been presented on 21st June, 2009 at Studio Zeta in Milan. On this occasion, there was preview of a flash cruise of the Women’s Collection S/S 2010 – which will be further developed during the 2009 edition of Milano Moda Donna Fashion Show in September 2009. In addition to this MSGM and Massimo Giorgetti are celebrated as one of the best revelation of the year 2010 by “Who’s on next” contest sponsored by Vogue Italia.